Key Responsibilities • Implement long-term brand building strategies for Disney’s franchises and brands • Develop annual plans for franchises and brands and implement key marketing activations • Develop strategic marketing plans for theatrical releases and implement key marketing activations • Lead the development of brand assets and marketing materials (print and av) for our brands and titles. • Work with the US headquarter to conduct local creative researches to better understand the status of each franchise and brand • Maximize the presence of franchises, brands and theatrical tiles on various media channels: - Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media - Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows - Develop local celebrity strategy, maximize celebrity engagement throughout multiple channels and touch points - Cultivate and maintain relationships with media and influential professionals • Plan PR events: - Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities - Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event - Maintaining a consistently high level of production and performance quality - Budget controlling • Identify, conceptualize, plan and manage special event strategies and activities independently and effectively (special events include but are not limited to consumer events, mall events, industry summits and road shows). • Liaise with agencies/vendors/creative and production teams to develop detailed creative solutions and implement the event strategies and plans efficiently and effectively. • Establish and maintain excellent relationships with strategic partners internally (Consumer products, Shanghai Disney Resort, Disney Media Distribution, Government Affairs and National Geographic) and maximize synergy opportunities • Proactively seek collaboration opportunities with streaming platforms covering variety shows and reality shows by leveraging Disney’s unparalleled storytelling heritage • Collaborate with trade marketing and sales to strategize exhibitor relationships and implement themed in-theater activations, including but not limited to trade events, consumer screening events and loyalty programs • Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work. • Effectively manage franchise budget and theatrical release budget. • Prepare presentations to management team, Business Units, or other functional teams as required Working Relationships • Internal • Walt Disney Studios regional team • All Business Units (Consumer products, Shanghai Disney Resort, Disney Media Distribution, and National Geographic) • Other corporate functions (China Gov’t Affairs, Corp Communications, Corporate Alliance) • Burbank based Marketing Team • Filmmakers • External: • Trade partners: Wanda, Dadi, CGS, IMAX, Dolby, Cinity, CGS • Agencies: advertising, media, digital, online, research • Co-production partners • Vendors: creative agencies, ePR agencies, production houses Requirements Education: • Bachelor’s degree in a top university, local or foreign. Marketing/Advertising Management or Film Related degree a plus but not a must. Experience: • Minimum 5 years work experience in marketing and publicity for multi-national company, 4A ad agency or entertainment related company • Demonstrate the ability to develop and implement marketing programs including TVC development, point-of-sale promotion, online activation as well as ability in media planning, research and execution. A big edge will be given to candidate with strong digital marketing background. Knowledge: • An organized, self-motivated manager with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project. The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan. He/she is expected to possess the following qualities: • Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans. • Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms. • Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively • Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment. • Professionalism and integrity, a team player who can perform well under pressure • Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it. Core Skills: • Fluent spoken and written English and Mandarin • Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)